How Threads Became One of the Fastest Growing Apps Ever
In the day after it launched to the public, Meta’s new text-based app Threads saw an explosion of new users unmatched by any other company aiming to rival the struggling social media platform—or almost any app in the past decade.
Within two hours of its launch on Wednesday evening, 2 million people had already downloaded the app, widely seen as a copycat to Twitter. By Friday morning, sign-ups had surpassed 70 million, a figure CEO Mark Zuckerberg said was “way beyond our expectations.” The Verge reported that users had already posted more than 95 million posts and 190 million likes, based on internal company data.
The company’s early success has not been lost on Twitter and its owner, Elon Musk, who took to the platform to criticize the app on Thursday evening. Twitter’s legal team quickly threatened legal action over Threads, reportedly alleging in a letter that Meta had engaged in “unlawful misappropriation” of its trade secrets.
